Mapping a Circular Future in Retail
Project: Launch Pilot & Research Study
Service: Clothing Storage Vault for Preserving Family Heirlooms in the Global South
The Challenge
A large retail distributing group in India set out to revolutionize retail with a fresh concept—preserving cherished family heirlooms through a circular service model. The mission was to craft a seamless customer journey that elegantly weaves together storage, service, and repair.
The Approach
Concept Building: Shaped the idea from scratch, launching a lean pilot with minimal operational spend.
Operating Model Design: Employed service blueprinting, ecosystem mapping, and bespoke tools to streamline both customer interactions and back-end operations.
Collaborative Rollout: Partnered closely with the client team throughout the implementation phase.
The Impact
Cost-Effective Launch: Introduced the pilot in a resource-efficient setup.
Exponential Growth: The business has grown 10x since launch, with its valuation still on the rise.
Innovative Benchmark: Set a new standard for sustainable, circular services in the Indian retail landscape.
Testimonial :
"The consultant demonstrated a deep understanding of sustainable practices, drawing on global insights to ensure every aspect of our project aligned with circular economy principles. One of her standout contributions was leading the effort to visualize the Indian customer journey—from consumption to a truly circular, sustainable economy. Her leadership not only advanced our project goals but also set a new standard for sustainable innovation in the apparel industry." - MD, Retail Group