Mapping a Circular Future in Retail

Project: Launch Pilot & Research Study
Service: Clothing Storage Vault for Preserving Family Heirlooms in the Global South

The Challenge

A large retail distributing group in India set out to revolutionize retail with a fresh concept—preserving cherished family heirlooms through a circular service model. The mission was to craft a seamless customer journey that elegantly weaves together storage, service, and repair.

The Approach

• Concept Building: Shaped the idea from scratch, launching a lean pilot with minimal operational spend.

• Operating Model Design: Employed service blueprinting, ecosystem mapping, and bespoke tools to streamline both customer interactions and back-end operations.

• Collaborative Rollout: Partnered closely with the client team throughout the implementation phase.

The Impact

• Cost-Effective Launch: Introduced the pilot in a resource-efficient setup.

• Exponential Growth: The business has grown 10x since launch, with its valuation still on the rise.

• Innovative Benchmark: Set a new standard for sustainable, circular services in the Indian retail landscape.